Plarium

Overview

Plarium is a leading video game developer with a global reach, boasting over 435 million players. Among its vast portfolio, "Raid: Shadow Legends" stands out with 80 million downloads. Their other titles, such as Mech Arena, Vikings: War of Clans, and the Stormfall series, also have significant user bases.

The Challenge 

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Plarium faced a challenge where the cost to advertise on various channels was not aligning with the returns they anticipated. Recognizing Z2A Digital's unique approach to channel strategies, Plarium sought our expertise.

Our Approach

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As a first step, we embarked on a rigorous testing phase. We identified potential channels that could yield positive results based on our prior experience. Although initial outcomes were not instantly profitable, through consistent adjustments and the willingness to invest in proper testing, we pinpointed the optimal strategy.

Creatives

Banners

Videos

The Results

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Our efforts led to the campaigns we ran with Plarium becoming profitable. We ensured that the traffic directed to Plarium's games was of high quality. As a result, the users acquired surpassed both 7-day and 30-day retention rate targets.

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Z2A Digital effectively assisted Plarium in refining their advertisement approach, demonstrating our commitment to achieving client objectives through adaptive strategies.

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