BetMGM

Overview

BetMGM, a leading online gaming company, partnered with Z2A Digital to leverage their cutting-edge mobile adtech solutions. The collaboration aimed to improve BET MGM's user acquisition, conversion, and retention rates.

Challenge

In a highly competitive online iGaming market, BetMGM was seeking innovative ways to attract and retain more players. They needed a solution that would not only increase the number of qualified players but also improve their First Time Deposit (FTD) to Qualified Player rate and the D30 retention rate.

Solution

Z2A Digital stepped in with their advanced mobile adtech solutions. Their unique approach to user acquisition and retention, powered by AI and machine learning, promised to deliver the results BetMGM was looking for.

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Creatives

Banner

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Video

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Results

The partnership led to impressive results:

• Qualified Players: BetMGM saw a surge in the number of qualified players, with a total of 15,000 in 2022.
• Return on Ad Spend (ROAS): The ROAS increased by a staggering 178%.
• FTD to Qualified Player Rate: The rate increased by 87%, massive increasing the efficiency of each ad dollar spent.
• Conversion Rate: The conversion rate improved threefold, highlighting the effectiveness of Z2A Digital's targeting.
• D30 Retention Rate: The D30 retention rate increased by 113%.

Conclusion

Z2A Digital think differently about user acquisition and this proved to be a game-changer for BET MGM. The significant improvements in user acquisition, conversion, and retention rates demonstrate the power of Z2A Digital's innovative approach.

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